Amajika Youth and Children Performing Arts is an effort to give life to the hopes, dreams and aspirations to the previously disadvantaged young people and to bring about transformation in South Africa. Amajika was founded by the Durban based Nokwe family in 1976 who saw the need to boost the self-esteem of young people and counteract the mental and emotional abuse that was endemic to the apartheid system. Amajika started from a grassroots level with no resources or funding, but with a commitment to enhancing education and improving student’s self-esteem through the performing arts.
Amajika Youth and Children Arts Project focuses on Self Development, using the performing arts and self management methods. Their vision is to invoke a culture of responsibility and self-reliance. They are guided by a holistic curriculum; ‘LAW’- Leadership in the Arts World’; based on the Circle of Life Philosophy which teaches youth how to live a balanced life and be prosperous whilst advancing sustainable development in the Arts. In their 30 years of existence, Amajika have established 28 branches throughout South Africa.